Bulgari – Serpenti Facade

Project Details

Title: Bulgari – Serpenti Facade Year: 2013 Location: Beijing

The façade of Beijing’s Shin Kong Place shopping mall is lit by a luminous snake that spans 67 meters on the 27-meter-tall facade of the building, with the magnificence of 89,400 LED micro-lights and 1,970 meters of light tube, including the head and tail of the reptile and that ‘rests’ on a structure designed specifically for the majestic building.